One way to boost offline marketing and improve your expertise in your niche and field is to share your knowledge. One of the best ways to share your expertise, talents and skills is to become an events or public speaker. For someone confident and ready to share his thoughts about his products, services and brand, becoming an events speaker is an instant way to drive people to buy. It is also a sure fire way to be acknowledged as a specialist, a guru or an expert.
Find out your strengths and share them
What are your strengths? What are your talents and skills? Assuming you own a local bakery and you also have made-to-order cakes and pastries; you can significantly drive people to check out your business by creating amazing products and then offering your knowledge through speaking in baking events and cooking events in your area. If there are no current food events then why not start your own. You can get a lot of useful information from your community center or training center on how to start speaking in public events.
Find out your weaknesses and develop them
People that are not too confident about their public speaking skills could polish these through public speaking classes. Seminars and classes will be able to teach how you talk and how you carry yourself on stage or in front of people. Other courses will also help improve your skills and knowledge in your own field. Take that baking speaking engagement mentioned in the previous idea; you can find a lot of online and offline resources to improve your baking technique. All you need is to invest time to learn all these things and you are certainly good to go.
Share your expertise through offering classes
As you build your career and your expertise in your own field you may want to make this as a regular thing and offer classes about baking or cake decorating. And where else to offer this than in your own bake shop? You may offer free basic classes and paid classes for more experienced courses. Offering classes will turn you into an instant guru or a master of your own niche or field.
Get other experts to help out
Collaborate with other experts and get them to help you out. Ask them if they could attend one of your speaking engagements and even guest in one of your classes. Not only will your students and attendees be delighted but this will also boost your career as an expert in the industry.
Start becoming more active
Join community drives to give to the needy and homeless. Open a career consultation or accept on-the-job training for juniors and high schoolers. If you have time, volunteer at your local community office and share your blessings. All these small and insignificant strategies will help boost your business and in the long run will get your products or services to your customers effortlessly.